Question

Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?

Answer 1

Alisha is using a type of appeal for the Emotions.

Explanation:

In advertising there are many form of appeals that the person writing the ad can target and base the ad upon.

The goal is to form the strategy around that particular appeal and how it affects the reader and how they want that appeal fulfilled for themselves.

Here the talk is about rest and relaxation that can be provided by the tour which is something that appeals to the senses and the emotions of a person who is rest deprived.

Thus the industry is targeting that sort of audience through this ad.