Question

Choose an existing product or service (not the same as your Course Project), and write a one-page summary that answers the following.
Who are the target customers? What do the target customers want? What other products, companies, or disruptive technologies is it competing with? Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?

Answer 1

Answer:

Apple Iphone.

Target customers are the wealthy class of the society, the target customers are mostly in search for a good brand name when they want to buy something, Apple Iphone is mostly competing with Samsung where both make additions to the phones for new features according to the customers needs. I think Apple is not having a customer focusing culture because the most recent launch of the phone only comes with a phone and the charger for the phone is to be purchased separately, they present this change as environmental friendly but the customers need to buy a charger when they buy a phone which can be frustrating. Apple can include the charger with the phone and combine the price for both as the customers are not looking for lower prices in fact they are looking for a good brand.

Explanation:

Apple Iphone.

Target customers are the wealthy class of the society, the target customers are mostly in search for a good brand name when they want to buy something, Apple Iphone is mostly competing with Samsung where both make additions to the phones for new features according to the customers needs. I think Apple is not having a customer focusing culture because the most recent launch of the phone only comes with a phone and the charger for the phone is to be purchased separately, they present this change as environmental friendly but the customers need to buy a charger when they buy a phone which can be frustrating. Apple can include the charger with the phone and combine the price for both as the customers are not looking for lower prices in fact they are looking for a good brand.