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erica [24]
3 years ago
13

If a firm's promotional budget were extremely limited, for which of the following reasons would it be more likely to rely on per

sonal selling as its main promotional tool? Group of answer choices It is easier to measure a salesperson's effects on sales than advertising's effects on sales. The firm is charging a higher price to cover the expensive salaries of its salespeople. TV and radio ads are not feasible for smaller companies. People are more likely to believe a human being than a print ad. It can achieve more sales through business customers than through individual consumers.
Business
1 answer:
alexgriva [62]3 years ago
4 0

Answer:

It is easier to measure a salesperson's effects on sales than advertising's effects on sales is the correct answer.

Explanation:

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Identify whether each of the following statements best illustrates the concept of consumer surplus, producer surplus, or neither
Readme [11.4K]

Answer:

neither

producer surplus

consumer surplus

Explanation:

Consumer surplus is the difference between the willingness to pay of a consumer and the price of the good.

Consumer surplus = willingness to pay – price of the good

Producer surplus is the difference between the price of a good and the least price the seller is willing to sell the product

Producer surplus = price – least price the seller is willing to accept

The first scenario is neither a producer or consumer surplus because a transaction did not take place

The second scenario is a producer surplus.

the producer surplus = 60 - 55 = 5

The third scenario is a consumer surplus

consumer surplus = $114 - $107 = $7

6 0
3 years ago
What is it called when a producer is unable to meet the demand of a certain product?
Andreyy89
It's called a shortage
4 0
3 years ago
Presented below is information related to Wildhorse Department Stores, Inc. pension plan for 2021. Accumulated benefit obligatio
Mashcka [7]

Answer:

1. Service cost                              $650,000

Interest on projected benefit      $52,200

obligation (580,000)*9%

Expected return on plan             -$37,600

assets ($470,000*8%)

Amortization of PSC                     $111,000

Amortization of Net gains            <u>$59,000</u>

Pension Expenses - 2021           <u>$716,000</u>

<u />

General Journal                                       Debit           Credit

Pension Expenses                                 $716,000

Other Comprehensive Income (G/L)    $59,000

       Cash                                                                     $590,000

       Other Comprehensive Income (PSC)                 $111,000

       Pension Asset/Liability                                        $74,600

(To record pension expense and the employer's contribution for 2021)

4 0
2 years ago
Rey buys 4 cards for $10. He plots the point (4, 10) on a graph. All cards are the same price. He wants to see how much it would
Pachacha [2.7K]

Answer:

<u><em></em></u>

  • <u><em>True. The point (6,15) will be on the graph.</em></u>

Explanation:

Since all cards have the same price, there is a direct relation between the number of cards and the cost, with the unit price being the constant of proportionality.

The unit price is determined from the point<em> (4, 10)</em>, whihc means 4 cards for $10.

  • K = unit price = $10/4cards = $2.5 per card.

Point <em>(6,15) </em>means that 6 cards cost $15. Is that true?

Use the constant of proportionality:

  • Cost = K × number of cards
  • Cost = $2.5/card × 6cards= $15.

Hence, indeed the cost of 6 cards is $15, and that is represented by the point (6, 15).

5 0
3 years ago
A concept test is an in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure tha
Vedmedyk [2.9K]

A concept test is an in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan is given below

Explanation:

1.Concept testing is validating your product concept with your target market prior to launch.

3 Steps To Build An Effective Concept Test

Step 1: Choose your test methodology. ...

Step 2: Design and field your study. ...

Step 3: Identify the most promising product concept.

2.Ways of measuring customer satisfaction include:

  • Survey customers. ...
  • Understand expectations. ...
  • Find out where you are failing. ...
  • Pinpoint specifics. ...
  • Assess the competition. ...
  • Try to measure the emotional aspect. ...
  • Loyalty measurement. ...
  • A series of attribute satisfaction measurement.

3.A company's success lies in its ability to offer products and services that fill customer demand. Measuring customer satisfaction helps you take stock of that demand, find out what your customers like, and maybe even discover what they don't like and what leads to dissatisfaction.

4.The 5 Biggest Challenges in Measuring Customer Satisfaction

  • Reducing the financial impact of customer dissatisfaction. ...
  • Controlling the cost of customer acquisition. ...
  • Highlighting what is most attractive about your company's image. ...
  • Reinforcing the relevance of your approach to continuous improvement. ...
  • Improving the efficiency and the adequacy of your offerings.

5.A product concept is a detailed description of an idea, which you describe from the perspective of your customer. Taking your customers' viewpoint when describing your product concept will help you test and evaluate how responsive your market will be to your product.

6.The major purpose of concept testing is to evaluate the ideas in a better way. This is done to determine the buying intentions and attitudes of the customers towards the product. The main idea is to determine the initial reaction of the customers for the product idea.

4 0
3 years ago
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