Pathos, generates the word "empathy." Pathos is the ability to extract emotion from the audience. No wonder even bad emotions attract more viewers.
In turn, Pathos refers to the appeal to the emotional side of the target audience. For example, when the speaker, who presents himself as a member of the audience, appeals to the audience's emotions through metaphors or physical manifestations of emotions (such as smiles or tears). For this, it is essential to have an advance knowledge of how to move the public.
