Question

Data that are gathered without overt questioning or other types of interactions with consumers have become a new and valuable source of information. This type of data are called:______.
A) Passive data.
B) Panel data.
C) Interactive data.
D) Social media data.

Answer 1

Answer:

C) Passive data is the correct answer.

Explanation:

• Passive data are the data that is collected without the involvement and without requesting the user.

• Passive data is also called as implicit data.

• passive data are collected without active participation and passive data are gathered from a phone call, text activity, and global positioning methods.

Examples of passive data are:

• Internet browsers.

• Mobile phones.

• Web sites.