Question

Clay is a marketing student learning how to evaluate value propositions for effectiveness. He looked through ten different propositions and found them to all be ineffective. What elements did he mostly likely identify as the reasons for their ineffectiveness?

Answer 1

Answer: they were generic, and they had no unique value communicated

Explanation:

Value proposition refers to the promise

that's made by an organization to its customers indicating why a product should be bought.

Since Clay looked through ten different propositions and found them to all be ineffective, the reason attributed to this will be due to the fact that the propositions were generic, and had no unique value communicated.