As the corporations were expanding beyond borders and were becoming multi-national power houses with immense financial power and political influence, the individual consumers, native people in business areas and communities and the natural environment was at risk of being neglected by these "super" corporations and their "unchecked" activities.
Because of this, the consumers needed proper legal and political protection to protect their economic and environmental interests.
It was because of this that a strong consumer rights movement was deemed necessary by many activists.
