Answer:
Customer relationship management
Explanation:
Customer relationship management is a strategy used in most organisation in which official make plan to retain their customers. They analyse the data about the customer, their professional history, their gross profit, nature of business etc. These all process help to boost the growth of company to the next level.
Answer:
Part a. Manufacturing the goods at home and let overseas sales managers handle the marketing.
Advantages
- Can have a full authority in production activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The foreign sales agents will enhanced the understanding of European marketplaces.
- It lower the exit costs if product fails.
Disadvantages
- Having lack of information in European pharmaceutical procedures.
- The foreign agents may damage the brand name if not prudently handled.
- Additional costs in delivery of the products.
Part b. Manufacture the products at home and set up a wholly owned subsidiary in Europe to handle marketing.
Advantages
- Having full control in manufacturing activities.
- It is easy to set up a strategy and multiply the manufacturing.
- Having better regulator over human resources.
- The brand name will not be damaged since the marketing is controlled by the same company
Disadvantages
- Utilization of extra resources to be consumed on marketing
- Having lack of information in European pharmaceutical procedures.
- Additional costs in delivery of the products
- Having lack of information in European pharmaceutical procedures
Part c. Enter into a strategic alliance with a large European pharmaceutical firm. The product would be manufactured in Europe by the 50/50 joint venture and marketed by the European firm
Advantages
- The risk is distributed among the firms.
- No additional delivery cost included.
- Knowledge of European organization will be valuable in
- understanding guidelines and advertising in European markets.
Disadvantages
- Having less control in manufacturing activities
- Shared of the profit among the partners.
- Moderate level of exit cost is included.
- Additional firm may harm the brand image.
Answer:
True.
Explanation:
Planning can be defined as the process of developing individual or organizational aims, goals and objectives and translating them into action plans or courses of action.
Goals generally refers to the outcome statements that describe what an individual is hoping to achieve (accomplish), where he or she hopes to be in the nearest future, and the purpose for an action plan.
Planning goals is a large part of self-management because it sets the direction an individual should follow to achieve his or her objectives, mission or plans.
The utility is not maximized since the marginal utility gained from the fifth sandwich is greater.
In economics, utility refers to the entire satisfaction or benefit gained from consuming an item or service. Consumer utility maximization is commonly assumed in the economic theories based on the rational choice.
In economics, the marginal utility is the additional satisfaction (utility) that a buyer receives by purchasing an additional unit of the product or the service. It computes utility once the first product is consumed (the marginal amount).
Therefore, the utility is not maximized , from the fifth sandwich onwards the marginal utility is more.
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