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Gennadij [26K]
2 years ago
9

General mills offers three sizes of its popular cereal cheerios: 10-, 14-, and 18-ounce boxes, and they are priced at approximat

ely $2.99, $3.99, and $4.49, respectively. the company employs this tactic to
Business
1 answer:
Marina86 [1]2 years ago
4 0

General Mills sold three sizes of cereal cheerios at $2.99, $3.99, and $4.49 each. Selling tactic used by the company is psychology pricing. General Mills used this technique to encourage customers to respond on emotional levels rather than logical ones.

<span>Setting the price of the cereal at $2.99 is proven to attract more consumers than setting it at $3.00, even though the difference is only $.01. Consumers are said to put more attention on the first number on a price tag than the last. </span>

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