Question

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as
A. idea generation.
B. a concept test.
C. crowdsourcing.
D. new-product strategy development.
E. market testing.

Answer 1

Answer:

B. a concept test.

Explanation:

Concept testing is defined as a research method in which it includes the questions of the customer related to their concepts and ideas for the product or services prior to introducing it into the market

So basically it is an external evaluation lies with the customers that contains the preliminary testing

So the option b is correct