Question

Describe how a firm would need to adapt to the marketing of each of these products to suit the conditions of China, Germany and Saudi Arabia

Answer 1

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture and language. Think about the following products: packaged flour, swimsuits, textbooks and cars. For each of these products, describe how a firm would need to adapt different marketing program elements to suit conditions in Australia, China and Saudi Arabia. Keep in mind that China is an emerging market with low per capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Australia is an advanced and liberal economy. In developing your answer for each product, think especially about the nature of the product, its pricing and distribution and how a firm would promote it in the market.