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fredd [130]
2 years ago
10

If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher

Quality Score for Group of answer choices higher expected CTR more positive landing page experiences by searchers lower bounce rate ad relevance
Business
1 answer:
cricket20 [7]2 years ago
8 0

Answer:

If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for

ad relevance.

Explanation:

Ad relevance is a component that gives an advertiser higher quality score.  It is an indication that the keyword is optimized to meet the customer's search query.  It shows how closely the ad matches the customer's search because a correlation exists between the keyword, the ad, and the post-click landing page.  It is paramount to achieve ad relevance in any pay-per-click advertising (PPC), otherwise called search engine marketing (SEM) or search advertising, to justify the ad costs.

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Janet is planning to purchase the stock of Mortensen Petro, Inc. She expects the stock to pay a $1.98 dividend next year, and sh
Arada [10]

Answer: Current Price $26.65

Explanation:

Rate of return = 12.5%

dividends = $1.98

Expected Price (in a year from now) Pe= $28

Current price = Pc

R = (Pe - Pc + D)/Pa

0.1250 = (28 - Pc + 1.98)/Pc

28 - Pc + 1.98 = 0.1250Pc

-Pc - 0.1250Pc = - 28 - 1.98

- 1.125Pc = -29.98

 Pc = -29.98/(-1.1250Pc) = 26.64888889

 Pc = $ 26.65

7 0
3 years ago
Vijay Inc. purchased a 3-acre tract of land for a building site for $420,000. On the land was a building with an appraised value
PtichkaEL [24]

Answer:

$433,900

Explanation:

The computation of the capitalized cost of the land is shown below:-

Capitalized cost of the land = Purchase price + Demolition of building + Title insurance + Attorney fee + Property taxes covered during the period - Scrap value from the building

= $420,000 + $12,000 + $900 + ($3,000 - $500) - $1,500

= $420,000 + $12,000 + $900 + $2,500 - $1,500

= $435,400 - $1,500

= $433,900

5 0
3 years ago
At Eady Corporation, maintenance is a variable overhead cost that is based on machine-hours. The performance report for July sho
Pachacha [2.7K]

Answer:

$1.89 per machine hour

Explanation:

With regards to the above information, we can say that since the associated rate variance is unfavorable, then, that amount must be subtracted from the actual maintenance cost so that we can arrive at the standard maintenance cost.

Standard maintenance cost = $ 13,680 - $450

= $13,230

Also, during July, 7,000 machine hours were actually worked , hence the standard machine maintenance cost per machine hour would be;

= $13,230 / 7,000

= $1.89

Therefore, the cost was $1.89 per machine hour.

7 0
2 years ago
Jay's motivation to work decreased after he found out that newly recruited sales representatives are offered double what he was
Juliette [100K]

Answer:

(d) Equity theory

Explanation:

Equity theory is based in the idea that individuals are motivated by fairness, and if they identify inequities in the input or output ratios of themselves and their referent group, they will seek to adjust their input to reach their perceived equity. In this scenario Jay was demoted by the unfair treatment he received when compared to the treatment of the newly recruited sales representatives.

8 0
3 years ago
A small company is setting up a new remote satellite office. Employees in the remote office need to access network resources fro
nadya68 [22]

Answer:

The reliability of the server is the key technical factor to be considered. In <em>thin client </em>architectures, the data processing is transferred on to the server. In these scenarios, the operating of the remote satellite office would downfall if something bad happened with the server.

Similarly, if the <em>response time</em> is critical (real-time processing is essential for business operating), the company should consider implementing a thick client, which is faster and more reliable. However, thick clients are almost always more expensive to implement.

7 0
3 years ago
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