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fredd [130]
2 years ago
10

If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher

Quality Score for Group of answer choices higher expected CTR more positive landing page experiences by searchers lower bounce rate ad relevance
Business
1 answer:
cricket20 [7]2 years ago
8 0

Answer:

If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for

ad relevance.

Explanation:

Ad relevance is a component that gives an advertiser higher quality score.  It is an indication that the keyword is optimized to meet the customer's search query.  It shows how closely the ad matches the customer's search because a correlation exists between the keyword, the ad, and the post-click landing page.  It is paramount to achieve ad relevance in any pay-per-click advertising (PPC), otherwise called search engine marketing (SEM) or search advertising, to justify the ad costs.

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Read the Leading Innovation and Change: Best Practices Case Study and answer the following in the Lesson Forum: What elements of
4vir4ik [10]

The correct answer to this open question is the following.

Although there is no further information about the case of study, we can say that the question possible refers to the case where the name of the company is just "The Client." The name of the document is "Leading Innovation Change - The Kotter Way."  

This case refers to the challenges faced by an organization when it is time to innovate. Many members want to innovate but the culture of the company or the lack of proper leadership from managers often hinders the innovation efforts of the company.

So some of the elements of Kotter's Eight Stages of Leading Change that were included in the case were the following.

Create Urgency. The creation of new products of the company was limited and was not enough to compete in the future. A sense of urgency was needed to implement innovation.

Form a Powerful coalition. The company had to be very selective about the kinds of products that could help it to successfully compete in the future. The company had to use the best it had to establish priorities.

Create a vision for change. It was critical for the company to establish a new vision to get the results it needed. A renovation of the processes to face new necessities was imperative. Change has to be part of every member's mind.

Communicate the vision. This new vision had to be shared through the entire company. The members had to understand the importance of the innovative practices and each and every one of them had to be part of this new mentality.  

6 0
2 years ago
Mayfield Company sells two products, Blue models and Plaid models. Blue models sell for $43 per unit with variable costs of $30
alekssr [168]

Answer:

Break-even point in total units=  951.7units

Explanation:

<em>Break-even point is the level of activity at which a firm must operate such that its total revenue will equal its total costs. At this point, the company makes no profit or loss</em>.

It is calculated using this formula:

<em>Break-even point (in units) = Fixed cost/ average contribution per unit</em>

                                                          <em>  Blue                          Plaid</em>

Contribution per unit                43-30 = 13                   52-45 = 7

<em>Average contribution per unit </em>

= ( (13× 4) + (7×5) )/9

= $ 9.66 per unit

<em>Break-even point in total units</em>

= $9200/$ 9.66

= 951.7units

Break-even point in total units= 951.7units

           

6 0
3 years ago
Aim higher college has deployed an open source blog package. this package uses a database backend and allows users to create use
Svetradugi [14.3K]
The application administrator should tighten measures on the external application used in the database backend especially when it comes to creating user IDs in order to prevent unauthorized users - any off-campus or even non-affiliated users to indiscriminately post links, especially malware and malicious ones. This can be done by selecting a viable verification method in order to only allow on-campus students to sign-up to the service. 
4 0
3 years ago
Which of the following is true?
kifflom [539]

Answer:

the correct option is c) change in the money wage and other resource prices does not shift the long run aggregate supply

Explanation:

First of all aggregate supply can be defined as the sum total of all the goods and services that are supplied in the economy during a defined period of time.

In the given question the option C is right because it is assumed that in the case of long run aggregate supply , the supply curve tends to remain static because any kind of change in the aggregate demand causes only temporary changes in the total output of the economy and the slope of the curve remains vertical. It is also assumed that the economy is being used at optimal as only factors like labor, capital, and technology can bring in aggregate supply.

Options a) and b) can't be true because if the supply curve is gonna shift , it is first going to shift in short run aggregate supply then long run aggregate supply , not the other way around.

6 0
3 years ago
Which kind of economic system does a socialist country have?
Ann [662]
The answer is D) mixed
5 0
3 years ago
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