Question

Last year, new era cap company (buffalo, ny celebrated its 90th anniversary in business as a privately held company that makes a variety of hats and one of two suppliers of official mlb (major league baseball caps. according to the new york times, the company invited '90 influential people to create one-of-a-kind caps to be auctioned off for charity.' as a student of marketing, you would categorize this promotional event as a form of _____________.

Answer 1

The promotional event can be marked as a sales promotion. Sales promotion is a method used to convince the customer in buying the product of the seller. The company's method was to invite influential people to create the caps so that people can buy them. The profit will be part to the company and part to the charity.