There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.
<h3> Integrated marketing </h3>
Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.
Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.
IMC strategy include:
- Traditional and online earned media.
- Advertising.
- Online marketing including email marketing.
- Content marketing and social media marketing.
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