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1 year ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

5 0

There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.

<h3> Integrated marketing </h3>

Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.

Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.

IMC strategy include:

Traditional and online earned media.
Advertising.
Online marketing including email marketing.
Content marketing and social media marketing.

To learn more about Integrated marketing visit the link

brainly.com/question/14691440

#SPJ4

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Hasbro, Inc., the trademark owner of "Candy Land," sought a court injunction to stop Internet Entertainment Group, LTD from usin

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Answer:

A lawyer

Explanation:

because he is the company lawyer and has a legal right

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4 years ago

Brown Fashions Inc.'s December 31, 2018 balance sheet showed total common equity of $4,050,000 and 265,000 shares of stock outst

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Answer: $16.60

Explanation:

The following information can be gotten from the question:

Total common equity = $4,050,000 Shares of stock outstanding = 265,000

Net Income = $450,000

Dividends = $100,000

Based on the information given, the book value per share will be calculated as:

(Total common equity + Net income - Dividends) / Outstanding shares

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3 years ago

Knowledge Check 03 During January, Dream House Builders, Inc. incurred $550 of actual indirect materials costs, as supported by

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Answer:

Debit: Work in Process Inventory $550

Credit: Actual Indirect Material Costs $550

<em>Transferred Raw Material to Production.</em>

Explanation:

Material Requisition is form in which a production department requests a Raw Material Department to release the Raw Material into a Production Phase.

The Indirect Material costs are those which are not easily identified and are not usually a part of finished good or end product.

The Cost of Actual Indirect Material is given so we can have the above Journal entry for material requisition.

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3 years ago

The Boat Works currently produces boat sails and is considering expanding its operations to include awnings. The expansion would

Citrus2011 [14]

Answer:

$348,000

Explanation:

Opportunity cost = Market value of land + Market value of the equipment

= $209,500 + $139,000

= $348,000

Therefore, the opportunity cost to be incurred in the initial cost is $348,000. Note: $7,500 is idea for this project, so it is not an opportunity cost

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3 years ago

On July 8, a fire destroyed the entire merchandise inventory on hand of Larrenaga Wholesale Corporation. The following informati

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Answer:

The answer is $243,000

Explanation:

The inventory on July 8 immediately prior to the fire is the CLOSING INVENTORY.

To find this closing inventory, we need to find the gross profit first and then cost of sales.

To find gross profit:

Gross profit margin=gross profit ÷sales.

Gross profit margin is 20% or 0.2

Sales is $690,000

Therefore, gross profit is:

0.2 x $690,000

=$138,000

To find cost of sales:

Gross profit = sales - cost of sales.

Gross profit is $138,000

Sales is $690,000

Therefore, cost of sales is

$690,000 - $138,000

=$552,000.

And finally to get closing inventory:

Cost of sales = opening inventory + purchases - closing inventory.

Cost of sales = $552,000

Opening inventory = $140,000

Purchases = $655,000

Closing inventory = $140,000+$655,000-$552,000

=$243,000.

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4 years ago