Question

You are advising a local nonprofit on strategy. The nonprofit supports cancer research and relies entirely on donations. You recommend that the nonprofit engage in marketing activities. The executive director tells you that because it is a nonprofit that does not engage in selling activities and has a small budget, the nonprofit has no use for marketing. You disagree and explain that marketing is not just for for-profit organizations. You explain the different ways the nonprofit can engage in marketing without changing its practices or the mission. Which of the following marketing activities would be most feasible for this nonprofit?
A. Use inexpensive digital marketing tools to inform the community about an upcoming fundraising event.B. Purchase an advertisement in a state newspaper that is popular in the local community about the nonprofit.C. Engage in extensive marketing research to determine what its contributors want.D. Send out coupons for the organization's products in the local bulletin.E. Get volunteers to sell T-shirts and other items at the nonprofit's major events.

Answer 1

Answer:

E). Use inexpensive digital marketing tools to inform the community about an upcoming fundraising event.

Explanation:

The 'use of inexpensive digital marketing tools for informing the community regarding the approaching fundraising event' would be the most appropriate and feasible for the non-profit organization as it would be the most reasonable for the firm. A big-budget expense on marketing the event would neither be affordable due to the small budget nor beneficial for such an organization. Thus, using inexpensive digital marketing would publicize the event on an affordable budget and prove helpful in gathering good collections in the event. Hence, option E is the correct answer.