Answer: 13.2%
Explanation:
Given data:
No of stores in the market = 5000
No. of store owners = 2000.
Allison charges = $8/month
Sam charges = $8/month.
Solution:
The market penetration rate would be calculated based on potential customers.
Using our general formula,
Market penetration=Numbers of customers who purchased Allison derived sales and Sam derived sales /Total potential population
Where,
Total potential population=1,500
•Allison derived sales = 129 customers
•Sam derived sales = 69 customers
•Numbers of customers who purchased Allison derived sales and Sam derived sales=129 customers+ 69 customers
•Numbers of customers who purchased Allison derived sales and Sam derived sales =198 customers
Let’s input this into our general formula.
Market penetration
= 169 customers/1,500
= 0.132*100
= 13.2%
The market penetration rate based on potential customers is 13.2%
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