Question

Which particular demographic do you think has the most effect on consumer purchasing decisions? Explain.

Answer 1

Answer:

Concept: Business Analysis

1. Demographics dont affect consumer purchasing decisions. Companies will market specifically to certain demographics sometimes, but its the strategies that the company employs that affect consumer purchasing decisions
2. Geographics affects consumer purchasing decisions because based on where you live you will need certain things that people who live in other places might not need. For example, if you live in new york city, marketers probably will not target you as much to purchase their four wheeler as they would someone who lives in the country.

• Differentiated marketing when employed for different cultures and ethnicities becomes very difficult because many cultures are complex and have their own diversity. For example, when marketing to asians, marketers must take into account all the different cultures that come into play. The marketers must also be careful not to be offensive.