Question

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ

Answer 1

Answer: E) Use a demonstrator hired by the company to prepare the snack in a grocery store and give away cooked, bite-sized portions of the snack to shoppers as they pass by.

Explanation:

If the customers are not familiar with the product regardless of how easy they are to prepare, that unfamiliarity will cause them to avoid the product. It would be best therefore, to pick a technique that will reduce this unfamiliarity.

Using a demonstrator would therefore be the best idea because it will show customers what they need to know about preparing the product as well as the ease it can be done. Giving the customers a taste will also show them that the calzones are worth a try.