Answer:
yes faster more reliable communication
Explanation:
Self-Serving Bias is any time the perception of reality is distorted to aid in the creation or enhancement of self-esteem and the tendency to view oneself in a positive manner. This is the effect that Dre is illstrating.
Cognitive Approach
In contrast to behaviorists, cognitive psychologists believe that your behavior is determined by your expectations and emotions. Cognitive psychologist Jean Piaget would argue that you remember things based on what you already know. You also solve problems based on your memory of past experiences.
1)The lifestyle of a consumer will influence on his behavior and purchasing decisions. For example, a consumer with a healthy and balanced lifestyle will prefer to eat organic products and go to specific grocery stores, will do some jogging regularly (and therefore will buy shoes, clothes and specific products),
2)Cultural trends or “Bandwagon effect” are defined as trends widely followed by people and which are amplified by their mere popularity and by conformity or compliance with social pressure. The more people follow a trend, the more others will want to follow it.
3)The membership groups of an individual are social groups to which he belongs and which will influence him. The membership groups are usually related to its social origin, age, place of residence, work, hobbies, leisure, etc..
