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const2013 [10]
2 years ago
6

Defining the research problem and research objectives is often regarded as the most difficult step in the marketing research pro

ject. Although this step is challenging, it is critically important because it is impossible to solve problems that have not been clearly defined. With the research problem defined, researchers must decide on the type of research they will pursue to generate the data they need. The three types of research (also called objectives) are exploratory, descriptive, and causal.
Match the problem description into the type of research that would most likely be used to generate the appropriate data.

1. Exploratory
2. Descriptive
3. Causal

a. Thirsty athletes: Greg needs to understand how the consumption of sports drinks varies by geographical region.
b. Hypotheses help: Joe's research problem is still not clearly defined, and he needs to generate some hypotheses for his research.
c. High heels: Sophia wants to know if she can increase the sales of shoes in her boutique by moving the display from the back of the store to next to the registers.
d. Yoga love: Gema wants to open a yoga studio in her hometown, but first she wants to understand how her hometown's residents feel about practicing yoga.
Business
1 answer:
umka2103 [35]2 years ago
8 0

Answer:

Problem Description and Type of Research

a. Thirsty athletes: Greg needs to understand how the consumption of sports drinks varies by geographical region.

2. Descriptive

b. Hypotheses help: Joe's research problem is still not clearly defined, and he needs to generate some hypotheses for his research.

1. Exploratory

c. High heels: Sophia wants to know if she can increase the sales of shoes in her boutique by moving the display from the back of the store to next to the registers.

3. Causal

d. Yoga love: Gema wants to open a yoga studio in her hometown, but first she wants to understand how her hometown's residents feel about practicing yoga.

1. Exploratory

Explanation:

1. Exploratory research clarifies the nature of the problem to be addressed.  It is a preliminary research undertaken before additional research is conducted.

2. Descriptive research describes the situation of a problem by asking how, what, where, and where questions instead of focusing on “why” a particular phenomenon occurs.

3. Causal research (or experimental studies) determines whether a variable or more variables cause or affect the values of other research variables.  It traces the cause and effect of a phenomenon.

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The _____ tax rate is the percentage of additional earnings that goes to taxes.
blagie [28]
The MARGINAL tax rate is the percentage of additional earnings that goes to taxes.

Marginal tax rate stands for the amount of tax paid on any additional income. It is based on progressive tax system that increases with the increase of an individual's income. Thus, it varis with the income of an individual.
7 0
2 years ago
In the product development process, what takes place between concept testing and market testing?
densk [106]
<span>In the product development process, the stage of concept testing is followed by product development. The product must actually be in existence before market testing can be conducted. So, in this process, product development is in between concept testing and market testing.</span>
5 0
3 years ago
Bargain Central Furniture, Inc., completed the following treasury stock transactions:
Genrish500 [490]

Answer:

Bargain Central Furniture, Inc.

R1) Journal entries:

a) Debit Treasury Stock with $1,300

Debit Additional Paid-in Capital with $6,500

Credit Cash Account with $7,800

To record purchase of 1,300 shares of common stock, $1 par at $6 per share.

b) Debit Cash Account with $6,300

Credit Treasury Stock with $700

Credit Additional Paid-in Capital with $5,600

To record resale of 700 shares for $9 per share.

R2) Bargain Central Furniture, Inc.

Balance Sheet as at December 31, 2010:

Treasury Stock $600 ($1,300 - $700)

Explanation:

Treasury Stock is a contra account to the Common Stock.  It represents the shares of common stock repurchased.  Two methods are prevalent in reporting transactions in treasury stock.  They are the the cost method, which reports all treasury stock transactions in the Treasury Stock account.

The other method is the par value method.  This method reports only the par value transactions of treasury stock in the Treasury Stock account.  The above or below par value aspects of each transaction is then taken to the Additional Paid-in Capital account.

8 0
3 years ago
During the year, Trombley Incorporated has the following inventory transactions.
Furkat [3]

Answer:

a. Ending inventory = $162, Cost of Sales = $593, Gross Profit = $478

b. Ending inventory = $227, Cost of Sales = $528, Gross Profit = $543

c. Ending inventory = $492.30, Cost of Sales = $557.94 , Gross Profit = $513.06

d. FIFO

Explanation:

FIFO

Ending inventory = 18 units × $9   = $162

                                Total               = $162

Cost of Sales = 11 units × $13 = $143

                         16 units × $12= $192

                         21 units × $11 = $231

                           3 units × $9 = $27

                         Total              = $593

Gross Profit = Sales less Cost of Sales

                   = (51 units × $21) - $593

                   = $1,071 - $593

                   = $478

LIFO

Ending inventory = 11 units × $13    = $143

                                 7 units × $12   =  $84

                                 Total               = $227

Cost of Sales = 9 units × $12 = $108

                         21 units × $11 = $231

                         21 units × $9 = $189

                         Total              = $528

Gross Profit = Sales less Cost of Sales

                   = (51 units × $21) - $528

                   = $1,071 - $528

                   = $543

Weighted-average cost

First determine the average cost.

Average cost = Total Cost / Total units

                      = $ 755 / 69

                      = $10.94

Ending inventory = Units Remaining × Average Price

                             = 45 units × $10.94

                             = $492.30

Cost of Sales = Units Sold × Average Cost

                      = 51 units × $10.94

                      = $557.94

Gross Profit = Sales less Cost of Sales

                   = (51 units × $21) - $557.94

                   = $1,071.00 - $557.94

                   = $513.06

8 0
2 years ago
Exercise 5-15B Record notes receivable and interest revenue (LO5-7) On March 1, Company A provides legal services to Company B r
Alex787 [66]

Answer:

March 1: Note acceptance

Debit Note receivable $9,100

Credit Accounts receivable $9,100

<em>(To record note receivable from Company B)</em>

Sept 1: Cash collection

Debit Cash $9,100

Credit Note receivable $9,100

<em>(To record cash collection of note receivable)</em>

Debit Cash $364

Credit Interest receivable $364

<em>(To record cash collection of interest receivable on note)</em>

Explanation:

Note is a promissory note with a written promise made by the borrower to the lender (payee) to pay a certain, definite sum at a specified date.

Interest revenue on the note is calculated as: Principal x Interest Rate x Time

The total interest revenue is $9,100 x 8%/12 x 6 months = $364.

Monthly interest revenue is therefore $364 / 6 months = $60.67.

<em>The 6 months is from March 1 to Sept. 1.</em>

On a monthly basis, Company A would accrue for the interest revenue as follows:

Debit Interest receivable $60.67

Credit Interest revenue $60.67

<em>(Interest accrual on notes receivable)</em>

6 0
3 years ago
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