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konstantin123 [22]
3 years ago
14

What is brand personality with example in food industry​

Business
1 answer:
IRINA_888 [86]3 years ago
5 0

Explanation:

The brand personality can be understood as a set of adjectives and feelings that a brand is able to cause in the consumer through its positioning in the market. For example, a brand can be youthful, happy, family, environmentally responsible, etc.

Building the brand personality is a task achieved through the communication of the brand with its stakeholders, each internal and external process is responsible for this construction, such as the language used in marketing communications, images, phrases, slogan, colors and many other characteristics . It is essential that the personality of the brand is aligned with its potential audience, thus the value, satisfaction and reliability of the customer is achieved, generating greater positioning for the brand in the market.

In the food industry, we can mention Coke as an example of a brand whose family values, always using commercial messages linked to diversity, joy, togetherness, celebration, etc.

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Paige Company estimates that unit sales will be 10,800 in quarter 1, 12,700 in quarter 2, 14,800 in quarter 3, and 18,500 in qua
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Answer:

Results are below.

Explanation:

Giving the following information:

Paige Company estimates that unit sales will be 10,800 in quarter 1, 12,700 in quarter 2, 14,800 in quarter 3, and 18,500 in quarter 4. Using a sales price of $85 per unit.

<u>Sales Budget:</u>

<u>Q1:</u>

Sales= 10,800*85= $918,000

<u>Q2:</u>

Sales= 12,700*85= $1,079,500

<u>Q3:</u>

Sales= 14,800*85= $1,258,000

<u>Q4:</u>

Sales= 18,500*85= $1,572,500

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3 years ago
Windsor, Inc. decided to establish a petty cash fund to help ensure internal control over its small cash expenditures. The follo
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Answer:

Explanation:

The journal entries are shown below:

1. Petty cash A/c Dr $264.2

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The competition between firms within a strategic group is:
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The correct answer is A. Greater than the competition a member of a strategic group and companies outside that strategic group.

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Companies that sell products or offer similar services to the same segment of the population are in a strategic group. For example, a haute cuisine restaurant and a fast food restaurant are both restaurants, but companies would be in different strategic groups, since they usually do not have the same customers. Similarly, a fashion boutique and a haute cuisine restaurant serve the same clientele, but they are in different strategic groups because companies offer different products. The examination of companies that operate within the same strategic group is called analysis of strategic groups.

This type of analysis is often discussed in conjunction with the market focus. In the market approach, the population of consumers is divided into market segments that share common characteristics such as education level, income, age and gender. Research companies study the general preferences of market segments and then use those preferences in gear products and services to specific market segments that are served by strategic groups.

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