Explanation:
The brand personality can be understood as a set of adjectives and feelings that a brand is able to cause in the consumer through its positioning in the market. For example, a brand can be youthful, happy, family, environmentally responsible, etc.
Building the brand personality is a task achieved through the communication of the brand with its stakeholders, each internal and external process is responsible for this construction, such as the language used in marketing communications, images, phrases, slogan, colors and many other characteristics . It is essential that the personality of the brand is aligned with its potential audience, thus the value, satisfaction and reliability of the customer is achieved, generating greater positioning for the brand in the market.
In the food industry, we can mention Coke as an example of a brand whose family values, always using commercial messages linked to diversity, joy, togetherness, celebration, etc.
