Answer:
49 million impressions
Explanation:
In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.
For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.
In this instance for the television program total number of impressions for one advert can be calculated as
Impression = Average persons * Number of spots (commercials)
Impression= 4 million persons * 10
Impression = 40 million
For the magazine it aims to target 3 million people with 3 full page adverts
Impression = 3million * 3
Impression = 9 million
Therefore total impression of the campaign
Gross impression= 40 million + 9 million
Gross impression= 49 million
Answer:
Option A is the cheapest.
Explanation:
Giving the following information:
The engineering department estimates costs of $450,000 for the first year. It is estimated that if process and plant alterations are made, the waste treatment cost will decline $43,000 each year. As an alternative, a specialized firm, Hydro-Clean, has offered a contract to process the waste liquids for 15 years for $225,000 per year.
We need to use the following formula and chose the smallest net present value:
NPV= Io +∑ [Cf/(1+i)^n]
Option A:
Io= 407,000
Year cost= 43,000
NPV= 734,061
Option B:
Yearly cost= 225,000
NPV= 1,936,368
Answer:
Option (B) is correct.
Explanation:
Open market operations is a monetary policy instrument that is used by the Federal reserve for controlling the money supply in an economy. If there is a need to decrease the money supply in an economy then fed sells the government securities to the public and on the other hand if there is a need to increase the money supply in an economy then fed purchases the government securities from the public.
So, here the expansionary policy is to purchases the treasury bills from the public.
Answer:
Clarissa needs to fund the growing perpetuity by $166666.67
Explanation:
A perpetuity is an investment that will give a future series of infinite payments so if the perpetuity gives you a periodic growth rate then you find the difference between the interest rate and the growth rate then use the perpetuity formula which is:
Pv = C/(i-g)
where Pv is the present value of the perpetuity which will be the initial investment.
C is the periodic payments that will be received in future in this case $5000
i is the interest rate given for the perpetuity which is 8%
g is the growth rate per fixed period which is 5%
thereafter we substitute on the above mentioned formula:
Pv= $5000/(8%-5%) then compute
Pv = $166666.67 which will be the initial investment for Clarissa to be paid $5000 per year until she dies.
Answer:
a. Account receivable and sales are understated.
Adjusting entry :
Accounts Receivable (Dr.) $21,000
Sales Revenue (Cr.) $21,000
b. Interest receivable is understated.
Adjusting Entry :
Interest Receivable (Dr.) $470
Interest Earned (Cr.) $470
c. Account receivable and sales are understated.
Adjusting entry :
Accounts Receivable (Dr.) $1,460
Sales Revenue (Cr.) $1,460
Explanation:
Adjusting entries will be created for the transactions that are not properly recorded or either completely not recorded. In the given case the customer is not billed for the services rendered. This has an impact on the asset account of the company because account receivable are understated.
