Answer: market penetration
Explanation: In order to carter to its rapidly increasing number of patrons, Phoenix is engaging in market penetration by opening 400 stores to this effect. Market penetration is simply defined as a process of increasing or making more sales to current customers of an organisation without changing or modifying the products of the organisation.
The answer choice which shows the Wegman's motivating factor which is an intrinsic motivator is:
- a. A sense of pride from meeting customer needs
<h3>What is a motivating factor? </h3>
This refers to the things which makes a person behave in a certain way with the aim of getting a reward.
<h3>What is Intrinsic Motivation? </h3>
This refers to the pleasures gotten from performing a task or doing a certain action which is for fun, rather for external motivation like money or other rewards.
Therefore, we can see that from Wegman's policy, he was able to get intrinsic motivation from meeting the customer's needs which gave him a sense of pride.
Read more about motivation here:
brainly.com/question/6853726
Answer:
The contribution margin per unit is $7
Explanation:
The contribution margin per unit can be defined as the difference between the selling price per unit and the variable cost per unit.
Contribution margin per unit = Selling price - Variable cost
Contribution margin per unit = $12 - $5
Contribution margin per unit = $7
The contribution margin per unit is $7
Answer:
Ethnocentrism
Explanation:
I wish everyone in this little country just spoke English like the rest of the civilized world
this behavior is example of Ethnocentrism because
when we judge other culture on the basis of preconceptions that is found in the value and standard of own culture
and these are regarding of religion , behavior and language and customs etc
so here we can say Susan’s behavior is an example of Ethnocentrism
so correct option is C. Ethnocentrism
A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.