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ludmilkaskok [199]
3 years ago
7

Amos does not want to find new customers or create new products. instead, he is opening more stores and improving the marketing

mix--more intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc. what strategy is he using
Business
1 answer:
GarryVolchara [31]3 years ago
8 0

This is known as <u>market penetration-</u> instead of expanding his market to new customers or products he is doing a deeper development of the customers he already has to increase loyalty and sales.

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