1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Whitepunk [10]
3 years ago
6

The marketing researcher for a game company is conducting an experiment to test customer reaction to the pricing of a new game d

esigned for use by adults. A list of customers who had sent the company complaint letters was readily available, and the researcher rearranged this list by ZIP code, sending every third person a color brochure on the new game. Each respondent was asked to return a postcard, stating an intention to purchase or not to purchase the game at the listed price. Which of the following is true?
a. The sampling method ensures that all geographic areas are represented.
b. The external validity of the study is ensured, since respondents who are sitting in their homes are reacting under real life circumstances.
c. The sample is likely to over-represent the lower class.
d. The design of the study suffers from selection bias.
e. None of the above.
Business
1 answer:
SSSSS [86.1K]3 years ago
4 0

Answer:

The correct option is D) The design of the study suffers from selection bias.

Explanation:

In research, Selection Bias occurs when the researcher decides who the respondents are or those who are being evaluated or studied.

Every research ought to be designed in such a way that the respondents are selected at random.

In the information provided, the respondents were selected from a group of people who on a balance of probability were already inclined to decline because it was a list of dissatisfied customers. The chances of them declining to respond or responding with a negative were higher than the chances of them indicating that they would buy and this defeats the purpose of the research. The research ought to have also included a sample of respondents who didn't have the product, who had enjoyed the services of the company and were content, those who didn't even know what the product did until they got the survey.

That way holistic information can be obtained from the research about how different sets of people will react and not just those who are already dissatisfied with the company's product(s).

Some of the ways to avoid selection bias in research are:

  • To employ the use of random techniques selecting sample sets from populations.
  • To check that the traits or characteristics of the larger population are well represented in the samples selected

Cheers

You might be interested in
The inductive approach to writing a business argument Multiple Choice
kotykmax [81]

Answer:

The correct answer is 2. provides the supporting reasons before the primary message.

Explanation:

7 0
3 years ago
Kempton Enterprises has bonds outstanding with a $1,000 face value and 10 years left until maturity. They have an 10% annual cou
viva [34]

Answer:

YTM is 7.46%

Explanation:

Given:

Face value of bond (FV) = $1,000

Years to maturity (nper) = 10

Coupon rate = 10%

Coupon payment (pmt) = $100 (0.1×1,000)

Price of bond (PV) = $1,175

If the bonds are held till maturity, then yield to maturity is calculated using excel function =Rate(nper,pmt,PV,FV)

Yield of bond if held till maturity is 7.46%

4 0
3 years ago
Sale price $60 $100 Variable costs $35 $60 Machine hours required for 1 vase 1 2 Total fixed costs are $600,000, and Rose Incorp
MrRissso [65]

Answer:

a) CM1 = 25

CM2 = 40

b) CMmh1 = 25

CMmh2 = 20

c) 25,000 units of Vase 1 and 12,500 units of Vase 2

d) OI = $ 525,000

Explanation:

a. Determine the contribution margin per unit for each type of vase.

The contribution margin per unit is equal to the difference between the sale price and the variable cost per unit:

CM_1=P_1-VC_1=60-35=25\\\\\\CM_2=P_2-VC_2=100-60=40

b. Determine the contribution margin per machine hour for each type of vase.

For the Vase 1, the number of machine hours per unit is 1. So the contribution margin per machine hour for Vase 1 is equal to CM1=$25.

For the Vase 2, the number of machine hours per unit is 2. Then, the contribution margin per machine hour for Vase 2 is equal to CM2=$40/2=$20.

c. Determine the number of units of each style of vase that Rose Incorporated should produce to maximize operating income.

There are 3 restrictions:

- Max 25,000 units of Vase 1

- Max 25,000 units of Vase 2

- 50,000 hours of machine hour

As the contribution margin per machine hour is higher for the Vase 1, so we start producing the more we can of Vase 1. The limit is 25,000 units.

Then, we are left with 25,000 machine hours available for Vase 2. We can produce 25,000/2=12,500 units, which is under the market constraint.

d. What is the dollar amount of the maximum operating income as calculated in C above

The operating income for the mix proposed in C is:

OI=CM_1*q_1+CM_2*q_2-FC\\\\OI=25*25,000+40*12,500-600,000\\\\OI=625,000+500,000-600,000\\\\OI=525,000

4 0
3 years ago
Elle Appliances has recently released its "Elite" cooking range. The cooking appliances were advertised extensively with offers
Margaret [11]

Answer:

C) The company followed a low inventory system.

Explanation:

As the product was new, the correct estimate of expected sales could not be made, and with high demand and hype in the market the company, there was a high demand of the product.

This certainly led to stock out, and not meeting the customers needs.

Accordingly the reputation in market degraded.

This is because of low performance, because of shortage of inventory.

Therefore, the correct option is:

Poor Inventory system, which led to poor performance.

6 0
3 years ago
Select all that apply. Select all the items that describe price.
amid [387]
2. and 4., hope this helped!

3 0
3 years ago
Read 2 more answers
Other questions:
  • Xavier Co. wants to purchase a machine for $37,900 with a four year life and a $1,000 salvage value. Xavier requires an 8% retur
    11·1 answer
  • What is the best definition of economic data
    14·2 answers
  • The ____ act requires banks and financial institutions to alert customers of their policies and practices in disclosing customer
    7·1 answer
  • Aluminum maker Alcoa has a beta of about 1.85​, whereas Hormel Foods has a beta of 0.39. If the expected excess return of the ma
    11·1 answer
  • There are arguments for and against the alternative exchange rate regimes. a) List the advantages of the flexible exchange rate
    5·1 answer
  • Boaz Company had the following information: Estimated Overhead $ 300,000 Actual Overhead $ 350,000 Estimated labor hours 75,000
    10·1 answer
  • In the value chain, what is the term of the activities that are required but not directly add value to the company's products or
    9·1 answer
  • _____ is defined as the process a company employs to externally search for and source research, new technologies, and products.
    15·1 answer
  • Exercise 7-9 Percent of receivables method LO P3 a. Estimate the balance of the Allowance for Doubtful Accounts assuming the com
    8·1 answer
  • When calculating the future value of multiple cash flows using a spreadsheet, you must:_________
    15·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!