Question

A target audience is the group of customers that is singled out to be reached by an advertising campaign or other promotion. T/F

Answer 1

Answer: True

Explanation: A target audience can be defined as the portion of the total audience on which an advertising campaign is focused. These are the target recipient of the marketing message that the offering entity is intending to send.

This is the modern approach to marketing in which the company after developing its product tries to identify the specific users of it, the users can be identified on the basis of age , gender or any other characteristic.

Hence, from the above we can conclude that answer is true.