Answer: product diversification
Explanation:
Product diversification is when the original market for a product is being expanded. Product diversification is used to boost a brand and also increase sales.
From the question, we are informed that Amazon has decided to enter the college bookstore market and that the goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of product diversification.
Answer:
1. Pressures for local responsiveness may make it difficult to ______________________________.
monitor and adapt to changing customer tastes in a large number of foreign markets
2. __________________________is the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.
Localization strategy
3. ___________________________ is the most appropriate strategy when the firm simultaneously faces strong pressures for both cost reductions and local responsiveness.
Transnational strategy
4. A firm facing low pressures for local responsiveness and few pressures to contain costs might best pursue a(n) _______________________.
international strategy
5. Markets are dynamic, and any firm will face competition. In time, international and localization strategies tend to become less viable, and managers need to ________________________________.
orient their companies toward either a global standardization or transnational strategy
Explanation:
When a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions, and internationally located subsidiaries or retail outlets, the entity tends to realize more competitive advantages than when it uses a single strategy. This is why the transnational strategy is offering the best alternative for international businesses in the globalized economy.
<u>Explanation:</u>
Stakeholders are the group who show interest in the company and their business or job has impact on the happenings of the company. The stakeholders of the company can be internal stakeholders or external stakeholders. Internal stakeholders have more impact than the external stakeholders.
Internal stakeholders are employees, investors and owners. External stakeholders are outside the company they also get affected due to business decisions. They are suppliers, creditors, and public group.The government, community and trade associations are also included as external stakeholders.
