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MissTica
3 years ago
7

What is the name for the process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive

brand communication programs over time to target audiences?
Business
1 answer:
Fudgin [204]3 years ago
3 0

Answer:

Integrated Marketing Communication

Explanation:

As the name implies, the concept of integrated marketing communication is aimed at leveraging the power that comes with the synergy between different marketing and communication tools and services such as consistent and repetitive advert placement, sales and promotional offers, coordinated and friendly marketing campaigns, and son on, all these carefully and strategically tailored towards the gradual and steady capture of a specific target audience over a certain period of time. These integrated marketing strategy or procedure is aimed towards such audience so that it would cover all aspects of the consumers wants in other to ultimately impact their deciak making and adoption of the product or services.

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The price of a pair of sneakers was $80 for the last six months of last year. On January 1st, the price increased 20%. After the
kobusy [5.1K]

Answer:

$86.40

Explanation:

Businesses increase and reduce prices based on prevailing market conditions. If the price of a good has appreciated in the open marketbthen businesses tend to also increase their price.

When there is need to attract more customers or there is promotion of a product a discount (price reduction) can be used.

The price of the pair of sneakers increased in January, that is 100+20= 120% of the original price.

Price after increase= 1.2* 80= $96

Afterwards an employee bought the sneakers at a 10% discount that is 100-10= 90% of original price

Price after discount= 0.9* 96= $86.40

6 0
4 years ago
QS 6-4 Perpetual: Inventory costing with FIFO LO P1 A company reports the following beginning inventory and two purchases for th
pogonyaev

Answer:

$544

Explanation:

LIFO means last in first out. It means it's the last purchased inventory that is the first to be sold.

The cost of the 250 units sold would be first deducted from the inventory purchased on the 25th

= 100 × 2.34 = $234

That leaves 250 - 100 = 150 units.

The cost of goods sold would be next allotted to the inventory purchased on the 9th

= 50 × 2.20 = $110

This leaves 150 - 50 = 100

The cost of the 100 would be alloted to the beginning inventory

100 × $2 = $200

Total cost of goods sold = $200 + $110 + $234 = $544

I hope my answer helps you

5 0
4 years ago
Given the following account balances at year-end, compute the total intangible assets on the balance sheet of Ivanhoe Company. C
monitta

Answer:

$4,235,500

Explanation:

An intangible asset can be described as an asset that can not be seen physically. That is, it an asset without physical substance. Examples of tangible assets are brand recognition and goodwill, as well as intellectual properties like trademarks, copyrights, and patents.

Based on the definition above, the total intangible assets from the question can be computed as follows:

Total intangible assets = Trademarks + Goodwill = $1,305,500 + 2,930,000 = $4,235,500

5 0
3 years ago
If a 15% change in price results in a 20% change in quantity supplied, then the price elasticity of supply is about a. 0.75, and
Nata [24]

Answer:

The correct answer is option b.

Explanation:

The price elasticity of supply shows the impact of change in price level on the quantity demanded of the good.

It is calculated by the ratio of percentage change in quantity supplied to percentage change in price level.

The percentage change in price level is= 15%

The percentage change in quantity supplied is= 20%

The price elasticity of supply will be

=% change in quantity/% change in price

=20%/15%

=1.33

Since, the elasticity is higher than 1 it means supply is elastic.

So, option b is the correct answer here.

7 0
3 years ago
According to the circular flow model of the market system, when resource-owners' money income is rising, then the costs to busin
mojhsa [17]

Answer:

(B) False

Explanation:

In the circular flow, the raw material that is basic resource provider gets to increase his income which means that his profit margin is high thus sales value is high and therefore, the result will be higher cost for the producers using such resources.

Since the cost to producers is revenue to resource owner's, this means high revenue to owner's and high cost to producers.

Thus, above stated statement is

(B) False

5 0
3 years ago
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