<span>3 non-price strategies you could use to increase your customer base is having Better Quality, Better web presence, and Better Customer Service. Better quality means having good, durable products that deliver what they promise. Also better quality means having a product that is worth its money, not just something cheap which falls apart in one use. Better Web Presence means having a nice, interesting, user-friendly website which customers can access at any time to view your products. Also this means that your website is updated regularly with product information. Better customer service means that you should be able to provide good, cooperative customer support for customers who have queries or problems regarding your product. This involves courteous staff who have up-to-date knowledge and are willing to follow up the case. </span>
Answer:
False
Explanation:
Variable costs are part of direct expenses incurred in the production of goods meant for sales. Variable costs have a direct and proportionate relationship with the output level. An increase in output level increases variable costs. Examples of variable costs are packaging and raw materials.
The contribution margin is the dollar amount available from the sale of each unit to cater for fixed costs and profits. It is calculated by subtracting variable costs from the selling price. The contribution margin is used in determining the break-even point and the output level required to achieve desired profits.
Answer:
$24.60
Explanation:
The computation of the price for 4 years from now is shown below:
Price = Dividend ÷(Required rate of return - growth rate)
where,
Dividend is
= Dividend × (1 + growth rate)^number of years
= $2.34 × (1 + 0.01)^5
= $2.46
All the other items would remain the same
So, the price is
= $2.46 ÷ (11% - 1%)
= $24.60
Answer:
Segmentation.
Explanation:
When a toothpaste manufacturer divides the marketplace into smaller targets based on benefits sought by the consumer, this is an example of market segmentation.
Market segmentation can be defined as the process of aggregating potential consumers (buyers) into a collective groups having common or related needs and are most likely to respond similarly to marketing techniques. These consumers share some traits or characteristics together and these include locations, needs, interests,
A good market segmentation base are divided into four (4) and these are; the behavioral, demographic, psychographic and geographical. Also, these variables are used to determine its strategy or techniques for a market segmentation.
Additionally, tailoring goods or services to the tastes of individual customers on a high-volume scale is a segmentation strategy known as segments of one.
