Answer:
many people think of marketing and advertising as synonymous.
Explanation:
Advertisement or advertising refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.
On the other hand, marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Hence, because advertising is the most visible form of marketing to everybody, many people think of marketing and advertising as being synonymous or the same.
These firms do not have perfect market information to know all the price charges by different sellers,the quality the market demand and supply is etc.
Answer:
B. Self concepts
Explanation:
Self concepts is basically talls about how individuals perceives or look at their abilities, behavior, unique characteristics and so on. Now, those beverage companies portray people laughing and enjoying themselves while drinking their brand because they aim at selling that concept of happiness as everyone's self concepts revolves around being happy and enjoying one's self. Self concepts gives an idea an individual as on himself on basis of strength, weaknesses, status, contempt and so on.
Answer:
(i) 900 CDs
(ii) Greater than; $1,650
Explanation:
(1) Break-event point will be when the contribution margin from total sales is equal to fixed costs,
Contribution Margin = Selling price - variable cost
= $(21.5 - 9.5)
= $12
Contribution Margin *Number of CDs sold = $10,800
Break-even point for Studio A = 10,800 ÷ 12
= 900 CDs
(2) Studio A would be more profitable when the extra profit earned from per unit sale of CD exceeds the extra fixed cost given in Studio A.
Extra Contribution margin in Studio A = $(12-10)
= $2
Extra Fixed cost in Studio A = $(10,800 - 7,500)
= $3,300
Studio A should be chosen if sales is greater than (3300/2) = $1,650.
