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Lesechka [4]
3 years ago
15

The promotional mix consists of:a. public relations, direct marketing, personal selling, and publicityb. advertising, personal s

elling, sales promotion, and public relationsc. advertising, telemarketing, public relations, and sales promotionsd. advertising, publicity, direct marketing, and personal selling
Business
1 answer:
Ira Lisetskai [31]3 years ago
7 0

Answer: B

Explanation:

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Gentle Ben's Bar and Restaurant uses 6,700 quart bottles of an imported wine each year. The effervescent wine costs $4 per bottl
Marat540 [252]

Answer:

a. The answer is:762 bottlé.

b. The answer is: 487 bottles.

Explanation:

a. The economic order quantity is calculated as: \sqrt{(2xDxS/H)} = \sqrt{2 x 6968 x 25)/0.6 = 762 units because: D = annual demand = Weekly demand x week opening per year = 134 x 52 = 6968; S = Cost per order = 25; H = Holding cost per unit = 15% x purchase price = 15% x 4 = 0.6

b. Inventory level to place order:

With the inventory system providing a 95 percent service probability, z level is 1.64 (using the NORM.S.INV function in excel).

So Inventory level to place order = 134 * 3 + 1.64 * 30 * 3^0.5= 487 bottles.

7 0
3 years ago
Ms. Marilynn Castillo is a marketing manager at Gordon Corp. She debates whether or not to conduct a marketing research study be
Ipatiy [6.2K]

Answer:

The correct answer is letter "B": cost-benefit assessment.

Explanation:

Cost-benefit assessment implies analyzing what the costs and benefits of engaging in business are. The approach aims to minimize losses and maximize benefits. It does not necessarily imply there are not going to be losses during the business cycle but could reduce them as much as possible.

3 0
4 years ago
Linda decides to open a kiosk in the mall selling baseball hats. It costs her $2280 to stock 100 hats and $3580 to stock 500 hat
Liula [17]

Answer with Explanation:

1. Marginal Cost per Unit

As we know:

Marginal Cost per Unit = Change in Cost / Change in Quantity Bought

= ($3580 - $2280) / (500 - 100)

= $3.25 per Unit

2. Fixed Cost to setup

The fixed cost would be $2280 because it is the cost that is required for setting up the kiosk. The cost $3580 is not relevant because it depends on the demand of the product. The least cost to set up kiosk is $2280.

3. Cost Function

Total Cost = Fixed Cost + Variable Cost

As we know that:

Variable Cost = Marginal cost per unit * Number of units = $3.25 * x = 3.25x

For Fixed cost $2280

By putting this value in the above equation, we have:

Total Cost = $2280 + 3.25x

C(x) = $2280 + 3.25x

And

For Fixed cost $3580

C(x) = $3580 + 3.25x

4. Revenue Function

Total Revenue = Selling Price per Unit  *  Total Units

Here

Selling price is $8 and total units are "x"

By putting values, we have:

Total Revenue = $8 * x

R(x) = 8x

5. Breakeven Point For $2280 and $3580

As we know that

Breakeven Point = Fixed Cost / Contribution Per unit

For Fixed Cost $2280:

Breakeven Point = $2280 / ($8 - $3.25)

= 480 Units

For Fixed Cost $2280:

Breakeven Point = $3580 / ($8 - $3.25)

= 754 Units

6. Profit Function

For Fixed Cost $2280:

Profit = Revenue Function - Cost Function

P(x) = 8x  -  ($2280 + 3.25x)

P(x) = 8x - $2280 - 3.25x

P(x) = 4.75x - $2280

For Fixed Cost $3580:

P(x) = 4.75x - $3580

7. Claire's Profit if she sells 1,000 bottles

Using the above profit function for fixed cost $2280, we have:

P(x) = 4.75x - $2280

Here x is 1,000 units, which means:

P(x) = 4.75 * 1,000   -   $2280

P(x) = $4,750 - $2280 = $2,470

Using the above profit function for fixed cost $3,580, we have:

P(x) = 4.75x - $3,580

Here x is 1,000 units, which means:

P(x) = 4.75 * 1,000   -   $3,580

P(x) = $4,750 - $3,580 = $1,170

5 0
3 years ago
In economics the "problem of coordination" is best summarized as A. deciding who gets the most chocolate cake B. coordinating di
zmey [24]

Answer:

a

Explanation:

did the problem myself

7 0
3 years ago
Which style of decision making will consumers who develop brand loyalty use?
lys-0071 [83]
Opportunity based decision making
7 0
3 years ago
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