Psychographic analysis and behavioral analyses are examples of methods of market segmentation positioning.
Market research is the process of determining the feasibility of a new service or product through research conducted directly on potential customers. Market research allows companies to discover target markets and collect consumer opinions and other feedback regarding their interest in products and services.
Most business ideas come from entrepreneurs who recognize a need for a product or service.
The psychographic analysis includes personality traits, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors strongly influences consumer behavior. These factors are then used to segment the audience based on their psychographic composition.
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Solution :
1.
The income from renting his showroom that Paolo would receive if he allowed to rent his showroom is a Implicit cost as this is a cost which will not be paid in actual.
The wages as well as the utility bills paid by Paolo is an example of explicit cost as this cost would be paid in actual for the businesses and are added in accounting.
The wholesale amount that Paolo pays for the pianos to the manufacturer is an explicit cost and is aid in actual to the manufacturer.
The salary that Paolo could have earned if he choses to be an accountant will be an implicit cost as this cost is not paid in actual.
2. Paolo's accounting profit can be calculated by :
Accounting profit = revenue - explicit cost
= 851,000 - 476,000 - 281,000
= $ 94,000
3. Paolo's economic profit is :
Economic profit = accounting profit - implicit profit
= 94,000 - 34,000 - 71,000
= -11,000
Answer: This rate setting scheme creates an adverse selection problem: Homeowners with houses on unstable soil are more likely to purchase insurance than homeowners with houses that rest on bedrock
Explanation:
California has its own earthquake insurance program for homeowners and the rates vary by the ZIP code, which depends on the proximity of nearest fault line.
However, critics claim that the people who set the rates ignored soil type. Some houses rest on bedrock while others sit on unstable soil. If the soil type is used, rate setting scheme creates an adverse selection problem.
An adverse selection problem is tendency of those in high-risk areas to purchase the insurance claim because there are higher chances they may get affected. Therefore, the homeowners with houses on unstable soil will more like buy insurance than the homeowners with houses that rest on bedrock.
- A franchise allows owners to be their own boss however they must still follow the rules and regulations and procedures of the franchise. In most franchises the owner must pay a large sum of money to buy into the franchise and share profits or pay royalties to the franchisor based on sales, not profits.
- In a partnership, two or more people pool their money and credit to start the business.
