He really did not want to become president. He was put into the position because an overwhelming majority of people wanted him to be the leader. He stepped down after 8 years and winning two elections even though he was not required to. This action set a tradition that Presidents followed all the way up until FDR, stepping down after two terms.
After World War II the Communist Party lead by Mao Zedong gradually succeeded in gaining majority support due to its practice of redistributing land among peasants.