Smashburger Restaurant Concept is under the stage of GROWTH in product life cycle. They already have 370 corporate and franchise outlet all over the world which operates in 9 different countries. It is the stage wherein they are still expanding and the income is still growing.
I think the answer is false
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Answer: E- understanding your customer
Explanation: Marketing Research is the ability of an organisation to dig deep into its process of marketing and identifying problems that might affect the future of the organisation.
Most organisation do not take marketing research serious thereby cutting any budget set aside for this purpose. For a marketing research to be effective, there are processes to be followed and they are:
1. Identifying the problem
2. develop a marketing research plan
3. collect all relevant data
4. Analyse all data and report the findings
5.put your findings into action
Answer:
Fixed costs are those costs that do not vary with the level of production. While, variable cost are those costs that change with the level of production or per unit consumption.
(a) Repairs to a leaking roof- Fixed cost as it has nothing to do with the level of production.
(b) Cotton- Variable cost as it depends on the number of units produced.
(c) Food for the miller's cafeteria- Variable as it depends on production. The more you produce the more workers you need and thus more is the food requirement.
(d) Night security guard- Fixed cost as it does not change with the number of units produced by the textile mill.
(e) Electricity- Variable cost as it depends on the units of electricity consumed. The more you produce the more electricity will be consumed.
