Buying goods and services not for their intrinsic value but for the purpose of impressing others is called Conspicuous consumption.
What is Conspicuous consumption?
Conspicuous consumption is the act of acquiring things or services specifically with the intention of flaunting one's wealth. When publicly displayed products and services are too expensive for other people in a person's class, conspicuous consumption is a way to demonstrate one's social position. Although it is frequently associated with the wealthy, this type of consumerism can occur in any income class.
Conspicuous consumption is characterized by buying products that are solely intended to serve as symbols of wealth, such as apparel with luxury brand labels, cutting-edge equipment and toys, and automobiles.
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Answer:
<em>Behavioristic </em>
Explanation:
Behavioral segmentation <em>distinguishes a population based on its actions, the reaction, use or understanding of a product by the community. </em>
Consumer habits is a topic of advertising strategy that has been studied extensively over time.
This is primarily because a customer takes into account many considerations before making a decision.
Answer: Determines the standard of life of a nation over the long term.
Explanation:
Economists believe that the economic growth of a country determines the standard of living of its people over the long term which is why measures such as GDP per capita exist.
They argue that if the economy is growing, more wealth will be created for citizens to access and the higher production of goods and services will give citizens more choice on what to buy to be able to improve their standard of living.
Answer:
The correct answer would be option B, GreyHound Bus System.
Explanation:
Greyhound Bus System is considered to be the generic competitor for Southwest Airline. Generic competitors are the ones who have different products or provide different services but the purpose of the product or service remains the same.
So the Greyhound Bus System and Southwest Airline both provide different services, as Greyhound bus system allows travelling through bus while Southwest Airlines allow travelling through aircraft, but the purpose of both the companies remain same, which is to travel or to transport people from one place to another. So these both companies will be the generic competitor of each other.
Answer:
The correct answer is letter "B": industry-wide differentiation.
Explanation:
Industry-wide differentiation is a technique used by companies when they diversify their line of goods to reach unexplored sectors of the market and increase their chances of collecting higher revenue. Normally, this practice is carried out by large entities with enough funds for investment and covering risks.
