Answer:
Behavioural targeting
Explanation:
Behavioural targeting is the method that enables advertisers to display more relevant ads based on user's search and browsing history. This is an online targeting technique that collects information from a particular user. This information comes from the person's browsing history. The information that comes from the browsing history enable advertisers to display specific targeted ads that would most appeal to the person in question.
Computers and Tablets I think
Answer:
Renaming Campaigns
Explanation:
Based on the information provided within the question it can be said that the factor that wouldn't change this would be Renaming Campaigns. This is because an account's optimization score is an estimate of how well the account/campaign will perform in the near future. Changing the name will not change this score since the campaign is still following the same strategy and therefore the estimates will be the same.
