Answer:
I will try to help you answer this. it seems really confusing but I'll do my best to solve it and get it back to you. Hope I'm able to help!
Answer:
Consistency
Explanation:
Bi integrating marketing communications, we can infer that the different brands working under Excel Enterprises have the same basic design, so the marketing department can sell their features easily, without having to create different campaigns or protocols for each individual product.
This homogeneous design then turns intuitive for the user, a textbook definition of consistent design, and the tone is maintained through the different brands.
Just like when you move from Microsoft's Excel to Microsoft's Word, you know the usage of each program is different, but the layout is the same, allowing you to understand the basics of the UX (user interface) of one, by understanding the other.
This question is a bit ambiguous as there were a few features that were added and any could be perceived as distinguishing depending on what you look for in your OS. I do believe this is in reference to the Wikipedia article on Windows 2.0 though as the first two listed features make note of Windows 1.0 specifically, therefore:
Windows 2.0 allowed windows to overlap, Windows 1.0 could not do this.
Windows 2.0 introduced new and more complex keyboard shortcuts and terminology such as "Minimize" and "Maximize" vs. Window 1.0's "Iconize" and "Zoom"
Source: https://en.m.wikipedia.org/wiki/Windows_2.0
