Answer:
Multibranding strategy
Explanation:
Multibranding strategy can be defined as a type of strategy in which a company gives its product a different brand name. It involves a producer selling different brands under the same product segment.
In Multibranding strategy there is no space for other competitors in the market. This strategy also strengthens the influence of these various products in the market.
A Multibranding strategy can lead to a great loss if it is not properly handled by the management of the organisation.
Answer:
b. $5m
Explanation:
If we purchase another company for $50m and the company you purchase has assets with a fair value of $75m and liabilities with a fair value of $30m. The amount of goodwill we should record in this transaction is: $5m
Goodwill upon acquisition of companies is derived by subtracting the fair value of NET ASSETS from the TOTAL CONSIDERATION (i.e the price paid to acquire the company)
In the scenario, the value of Net Assets is the value of the fairvalue of the assets less the fair value of the liabilities which is $75 - $30 = $45
While the Total Consideration = $50
Therefore Goodwill = $50m - $45m = $5m
<span>perhaps u want the formula for the percentage of markup, giving the cost and selling price.
..(selling price) = (cost) + (Markup)
..(selling price) - (cost) = (markup)
so,
..(markup)/(selling price)*100% = ((selling price) - (cost))/(selling price) * 100%
.. =(1 -(cost)/(selling price))*100%
</span>