Answer:
All of these.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.
Over the years, customers have become increasingly anxious about breaches of privacy and compromise of their data by business firms. Thus, it is essential for marketing researchers to;
I. Conceal or hide consumers' addresses (both work and home) and phone numbers when they share information on any platform.
II. They should only share customer information with the sales department for follow-up.
III. Respect and protect the privacy of all of their customers without question or recourse.
IV They should always refer to the company's code of ethics so as to determine what information are permitted to be released for public consumptions.
