Answer:
d) a bond issued by the U.S. government
Explanation:
A bond issued by the US government will be expected to pay the lowest interest rate because the default risk is almost 0 with the US government which means that it is a risk free investment for the lender. The investor will be willing to lend money to US government at the lowest interest rate out of all the options because it is the safest investment therefore the investor's required rate of return is the lowest for US government.
<span>customers of its boutique store in the haight-ashbury neighborhood of san francisco are more likely to demonstrate greater rates of adoption for trendy fashions</span>
Answer:
The answer is market positioning.
Explanation:
Market positioning is defined as the method to appeal to a specific market segment through certain marketing efforts. It is clear from the explanation that Coke Zero is targeted towards male customers – unlike Diet Coke which is intended for female; as shown by the product name. The male customer targeting is apparent from their ad campaign choices, which is meant to appeal to men.
Answer: b. Economies of Scope
Explanation:
Economies of Scope refers to a situation where a company is able to reduce the cost of producing two or more goods by combining their production thereby leading to savings in the production process.
Economies of Scope in effect points out that there are some goods that when produced in tandem with another, lead to a cost reduction which means that its savings is <em>based on variety</em>.
Goods that usually achieve Economies of Scope are goods that are compliments, produced by similar methods or use similar inputs for production.
Firm A merging with Firm B produced the 5 radios and batteries cheaper so the new company is experiencing Economies of Scope.
Answer:
2. A supply chain is broader than marketing channel
Explanation:
A supply chain involves the process from getting raw materials, to producing the finished goods, to delivering the goods to the final customer.
A marketing channel deals specifically with the distribution of finished goods and services to specific times of customer, through particular means.
As can be seen from the definitions, a supply chain is broader than a makerting channel, because it involves other actions besides the distribution to the final customer (more specifically the previous ones: getting the raw materials, and transforming those raw materials into finished goods).
