Answer:
The three components of an attitude are cognitive, affective, and behavioral. The cognitive component of an attitude is the knowledge or beliefs concerning the attitudinal object. The affective component of an attitude is the emotional stance toward the object. The behavioral aspect of an attitude includes both the behaviors that are inspired by the attitude and the intended behavior inspired by the attitude.
Explanation:
Tom refused to accept Sam's input and change his attitude. Interestingly, the input provided by Sam further strengthened Tom's initial attitude. This is an example of a: <u>contrast effect</u>.
<u>Explanation</u>:
A contrast effect is the term used in psychology to explain the aggravation or decline, cognition or related performance as a result of consecutive or simultaneous exposure to a stimulus of lesser or greater value in the same dimension.
The type of contrast depends upon the how the participant considers a situation. There are two types of contrast effect. They are
i) Positive contrast effect
ii) Negative contrast effect
In the above scenario, Tom and Sam were discussing about the tax rates. Conflict arises between them when Sam objects Tom’s view on tax rates. Tom got aggravated and strengthened his attitude.
In psychology, this is called social loafing. It happens when a person wants to work alone without any group to help. However, this attitude can be reduced through a more controlled situation like simplified activities, small group, communication, and feedback.
This questions includes two types of surveys. The first one is a consumer habits survey, while the second one is the one designed for the movie director.
1.
In the first case, we learn that sales have been decreasing rapidly in the last four years. Over this same period of time, the town has grown in size and become a commuter town with a lot of new states for families to move into. The survey that is designed needs to measure several thing. First, it needs to provide information on the size and share of the market. It also needs to perform market profiling (who are the consumers? what are they like?). Finally, it needs to track what the habits and uses of the consumers are like, so that the products can best address these needs.
2.
The purpose of this questionnaire would be learning more about the audience's reactions and feelings towards the movie. Moreover, the purpose of this would be to inform the director of any necessary changes. The questionnaire should be completed immediately after the viewing. It should also be short and contain only a few questions, with the option to elaborate if necessary. Some of the questions you could use would be:
- <em>While watching the movie, did you feel distracted at any point? When?</em>
- <em>Did you feel the movie lasted longer than necessary?</em>
- <em>Were there any scenes that felt pointless, long or irrelevant?</em>
- <em>If you had to eliminate 10 minutes of the movies, which ones would you eliminate?</em>
- <em>How likely are you to recommend the movie to your friends?</em>
- <em>How likely are you to watch the movie again?</em>
<span>Alfred Adler might have said that her striving for achievement resulted from her earlier feelings of inferiority (these feelings are the comments from her teacher).</span>
