Back in 2015, McDonald’s was struggling. In Europe, sales were down 1.4% across the previous 6 years; 3.3% down in the US and almost 10% down across Africa and the Middle East. There were a myriad of challenges to overcome. Rising expectations of customer experience, new standards of convenience, weak in-store technology, a sprawling menu, a PR-bruised brand and questionable ingredients to name but a few.
McDonald’s are the original fast-food innovators; creating a level of standardisation that is quite frankly, remarkable. Buy a Big Mac in Beijing and it’ll taste the same as in Stratford-Upon Avon.
So when you’ve optimised product delivery, supply chain and flavour experience to such an incredible degree — how do you increase bottom line growth? It’s not going to come from making the Big Mac cheaper to produce — you’ve already turned those stones over (multiple times).
The answer of course, is to drive purchase frequency and increase margins through new products.
Numerous studies have shown that no matter what options are available, people tend to stick with the default options and choices they’ve made habitually. This is even more true when someone faces a broad selection of choices. We try to mitigate the risk of buyers remorse by sticking with the choices we know are ‘safe’.
McDonald’s has a uniquely pervasive presence in modern life with many of us having developed a pattern of ordering behaviour over the course of our lives (from Happy Meals to hangover cures). This creates a unique, and less cited, challenge for McDonald’s’ reinvention: how do you break people out of the default buying behaviours they’ve developed over decades?
In its simplest sense, the new format is designed to improve customer experience, which will in turn drive frequency and a shift in buying behaviour (for some) towards higher margin items. The most important shift in buying patterns is to drive reappraisal of the Signature range to make sure they maximise potential spend from those customers who can afford, and want, a more premium experience.
I hope this was helpful
Companies may try to lower their labor costs by laying off higher paid workers.
Typically the higher paid workers will be professionals who have worked their way up over time and tend to be older, while younger workers fresh out of school and looking for their first jobs will be more willing to take lower salaries.
Answer:
Fifo Inventory $665
Moving Average= $ 606
Lifo Inventory $ 592
Explanation:
Purchases
Date Units Unit Cost Sales Units Fifo Inventory
July 1 13 $115
<u>July 6 9 </u>
<u> 4 $115 $460</u>
July 11 6 $122
<u>July 14 6 </u>
<u> 4 $122 $488</u>
July 21 7 $132
<u>July 27 6 </u>
<u> 5 $ 133 </u><u> $665</u>
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Moving Average Method
= Total Cost of Purchases/ No of items= 13*115 + 6*122+ 7*132/13+6+7
= 1495+ 732+ 924/26= 3151/26= 121. 192
No of units in the Ending Inventory= 5 * 121.192= $ 605.96
Purchases
Date Units Unit Cost Sales Units Lifo Inventory
July 1 13 $115
<u>July 6 9 </u>
<u> 4 $115 $460</u>
July 11 6 $122
<u>July 14 6 </u>
<u> 4 $115 $460</u>
July 21 7 $132
<u>July 27 6 </u>
1 132 $132
<u> 4 $ 115 $460</u>
<u> 5 </u><u> $ 592</u>
Creditors are interested in the times interest earned ratio because they want to "<span>have adequate protection against a potential drop in earnings jeopardizing their interest payments".
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The times interest earned ratio is also known as interest coverage ratio, which measures the capacity of an association to pay its obligation commitments. The proportion is generally utilized by banks to discover whether an debt borrower can bear to assume any extra obligation. It might be figured as either EBIT or EBITDA divided by the aggregate interest which is payable.
Answer:
Better customer satisfaction
Greater employee job satisfaction
Lower employee turnover
Explanation:
Work teams can be defined as the group of employees that work together to accomplish a certain task or project. These teams are the most effective when expert advises are needed and required to accomplish a project which needs different set of skills. These teams are trained so they can meet the customers needs and wants successfully. They can understand customers well in order to meet their requirements which definitely will make them happy and satisfied and in some cases they can be delighted and over delighted.
When employees will work in work teams, they will interact with different workers having different set of skills, therefore, they can complete the tasks and project quite efficiently, which will ultimately make them satisfied. When employees will be satisfied at the work, they will not think about leaving the organization which in turn will result in lower employees turnover.
