Answer:
The correct answer is A. Greater than the competition a member of a strategic group and companies outside that strategic group.
Explanation:
Companies that sell products or offer similar services to the same segment of the population are in a strategic group. For example, a haute cuisine restaurant and a fast food restaurant are both restaurants, but companies would be in different strategic groups, since they usually do not have the same customers. Similarly, a fashion boutique and a haute cuisine restaurant serve the same clientele, but they are in different strategic groups because companies offer different products. The examination of companies that operate within the same strategic group is called analysis of strategic groups.
This type of analysis is often discussed in conjunction with the market focus. In the market approach, the population of consumers is divided into market segments that share common characteristics such as education level, income, age and gender. Research companies study the general preferences of market segments and then use those preferences in gear products and services to specific market segments that are served by strategic groups.
Answer:
Organizational culture
Explanation:
Organizational culture refers to the values, beliefs and ways of interactions shared by people belonging to a particular organization. Ways people dress and their interaction varies from an organization to another. This eventually become a part of organizational culture that is followed by people throughout the organization.
An example of organizational culture is the kind of interaction between employees and client. Some follow formal chain of communication such as e-mails and fax while some follow informal means through text messages, chats and telephonic conversations.
Answer:
promotion
Explanation:
Promotion element does not only makes people aware of the product, but it rather involves various steps, in which the marketing is ensured at maximum reach, from display to personal selling, everything is included.
When the company has setup the booths for such promotion and that the company has setup such booths in various locations, to attract more and more customers, and free display, and further offering trials.
This is the element of marketing mix, which is a combination of various other techniques.
