Question

What are the biggest obstacles faced by a brick and mortar company that wishes to establish an eCommerce website? (Hint: don't just focus on technical issues, consider cultural obstacles, pushback from various constituencies, customer acceptance and satisfaction, etc.)

Answer 1

Answer:

Explanation:

There are many obstacles that such a company may face when pursuing such an endeavor. One of which is establishing the site, knowing how to properly manage and communicate with potential buyers. Another would be language barriers, as an e-commerce site you become available to a much wider audience and not all of which speak the language that you speak. Therefore, figuring out how to properly communicate and help these individual's is key. Another big obstacle would competition, by getting into e-commerce you are also entering a market that is full of already established competitors that will do everything to outperform you.