Answer:
Anne exhibits high level of product involvement.
Explanation:
Product involvement is the level of consumers interest in the product and the associated relationship of the consumer with the product.
As it is evident from the question that Anne is well informed about the deals and has interest in knowing about the product before buying it. This indicates the high level of product involvement.
Answer:
We can first order the data from smallest value to largest value:
461
549
745
1500
1800
2000
3750
4795
68000
a) The mean is 9289, and the median is 1800
b) The data does have an outlier, which is 68000, because it is more that three standards deviations away from the mean, excluding this value, our new mean is 1950 and our new median is 1650. We can see that the greatest change in value was for the mean.
c) the median is more appropriate because the median is less sensitive to outliers. The mean can be easily swayed by outliers in either way, and this can give an erroneous impression of the data.
Answer:
b. website layout
c. email marketing
Explanation:
The website layout is the layout i.e created for a website. It should be attractive to the owners and users. Moreover it should be easy to navigate it so that if anyone could access to the website he or she could easily access it without any hurdle.
The email marketing is a technique in which we can send one message to large audience in the same time. It helps in saving cost and time
According to the given situation, the online customers struggled with website navigate and to find out the contact information related to the business
So to modify and help address her customer feedback the website layout and the email marketing plays a vital role and the same is to be considered
Answer:
The advantages of using secondary data are several, but its main advantage is that it is the cheapest way to gather large sets of information. A lot of secondary data is available on the internet, so it is time saving. Using secondary data saves work, efforts and money.
We can also use secondary data to determine more specifically which primary data we need to gather, again saving resources.
