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wlad13 [49]
3 years ago
8

Wilson, a marketing VP for Productivity Advertising, has been introducing concepts to help guide the marketing effort. A timeles

s model for setting advertising objectives and measuring the results of an ad campaign is Defining Advertising Goals for Measured Advertising Results (DAGMAR). The DAGMAR model states an advertising goal involves ________ that is specific and measurable.
Business
1 answer:
Ann [662]3 years ago
3 0

Answer:

a communication task

Explanation:

Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.

The Defining Advertising Goals for Measured Advertising Results (DAGMAR) model states that an advertising goal involves a communication task that is specific and measurable over a specific period of time.

Basically, it is a timeless model that avails businesses the ability to set advertising objectives while also measuring the results of an advert campaign.

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A risk manager says: "I recognize the theoretical possibility of an asteroid falling on one of our plants, but there is absolute
svlad2 [7]

Answer:

C

Explanation:

This case is en example of Planned, unfunded retention because here the outcome is already known but nothing can be done about it. So this does not affect our managerial and financial decision making.

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5 0
3 years ago
What book is use for the purchase of goods in credit?
bazaltina [42]
A purchase journal would be used for the purchase of goods in credit
7 0
3 years ago
Mutual agency means:_______.
valkas [14]

Answer:

.E) A partner can commit or bind the partnership in any contract within the scope of the partnership business.

Explanation:

.E) A partner can commit or bind the partnership in any contract within the scope of the partnership business.

Mutual agency means that rights of all partners and authority committed or bind the partnership in any contract representing the business operations.

Any partner can act on behalf of the others and acts of each of the partners is binding for all the partners.

Choices A, B ,D are all characteristics of partnership but not mutual agency.

6 0
4 years ago
The following data from the just completed year are taken from the accounting records of Mason Company: Sales$658,000 Direct lab
Alex_Xolod [135]

Answer:

<em>1. Prepare a schedule of cost of goods manufactured</em>

<u>schedule of cost of goods manufactured</u>

Direct labor cost                                        $83,000

Raw Materials                                           $133,000

Manufacturing overhead                         $202,000

<em>Add</em> Beginning Work In Process                 $5,900

<em>Less </em>Ending  Work In Process                 ($20,500)

cost of goods manufactured                    $403,400

<em>2. Prepare a schedule of cost of goods sold</em>

<u>schedule of cost of goods sold</u>

Begining Finished goods                       $74,000

<em>Add</em> cost of goods manufactured        $403,400

<em>Less</em> Ending Finished goods                 ($25,100)

<em>Add</em> Under- Applied Overheads           $22,000

cost of goods sold                                $473,300

<em>3. Prepare an income statement.</em>

Sales                                                      $658,000

<em>Less</em> cost of goods sold                       ($473,300)

Gross Profit                                            $184,700

<em>Less </em>Operating Expenses

Selling expenses                                  ($106,000)

Administrative expenses                      ($46,000)

Net Income                                             $ 32,700

Explanation:

<em>1. Prepare a schedule of cost of goods manufactured</em>

<u>Raw Materials Consumed in Production</u>

Begining Raw Materials Inventory              $8,800

<em>Add</em> Raw material purchases                   $135,000

<em>Less </em>Ending Raw Materials Inventory      ($10,800)

Raw Materials Consumed in Production $133,000

<u>schedule of cost of goods manufactured</u>

Direct labor cost                                        $83,000

Raw Materials                                           $133,000

Manufacturing overhead                         $202,000

<em>Add</em> Beginning Work In Process                 $5,900

<em>Less </em>Ending  Work In Process                 ($20,500)

cost of goods manufactured                    $403,400

<em>2. Prepare a schedule of cost of goods sold</em>

Actual manufacturing overhead costs ($224,000) > Applied Manufacturing overhead($202,000)

<u>Under- Applied Overheads</u>

Applied Manufacturing overhead        $202,000

Actual manufacturing overhead costs $224,000

Under- Applied Overheads                    $22,000

<u>schedule of cost of goods sold</u>

Begining Finished goods                       $74,000

<em>Add</em> cost of goods manufactured        $403,400

<em>Less</em> Ending Finished goods                 ($25,100)

<em>Add</em> Under- Applied Overheads           $22,000

cost of goods sold                                $473,300

<em>3. Prepare an income statement.</em>

Sales                                                      $658,000

<em>Less</em> cost of goods sold                       ($473,300)

Gross Profit                                            $184,700

<em>Less </em>Operating Expenses

Selling expenses                                  ($106,000)

Administrative expenses                      ($46,000)

Net Income                                             $ 32,700

6 0
4 years ago
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