Question

When many men in the Baby Boomer age group started getting gray hair, they were reluctant to use hair dyes made for and marketed to women. To address this reluctance, hair care product manufacturers (such as the makers of Just For Men hair coloring) introduced hair-dying systems to be used on men's heads and facial hair. In this example, what type of segmentation did the hair care product manufacturers use to define their target markets

Answer 1

Answer:

demographic segmentation

Explanation:

Demographic segmentation includes many variables and categories, for example: age, income level, gender, family status, race, culture, gender, etc.

In this specific case, the market was segmented based on age; men entering middle age that were starting to get gray hair.