Answer:
B, Market development
Explanation:
Market development is a growth plan/strategy that a business uses to either identify or develop its market presence for its new or existing product. Marketing development usually target new customers and non buyers alike.
Answer: In order to design an ER model we have to do the following steps:
1. Identify the entities:
- Customers
- Employees
- Sales
2. Atributes:
- Customers
ID
Name
Age
Adress
Nationality
Credit limit
- Employees
ID
Name
Age
Adress
Nationality
Salary
Position
Amount of sales
- Sales
Id_Sales
Date
Invoice
Id_Product
Quantity
Unit Price
Total
Tax
Id_Customer
Id_Employees
Sales commission
3. Relationships:
- An employee can make many sales.
- Also, a customer can have many sales.
- An employee will earn a commission from a sale.
4. Primary Keys:
- ID (Customers and employees)
- Id_Sales
5. Foreign Keys:
- Id_Customers
- Id_Employees
Explanation: The Entity-Relationship Model (ER) is a basis design methodology of Data that consists in representing at a conceptual level the data that support the operation of a system.
The basic components of a MER are:
1. Entities: Represents an object with a physical existence, in this case, customers, employees and sales.
2. Attributes: Represents the caracteristics of an entity. An employee will have a name and ID, also an adress and salary.
3. Relationships: Represents the association between entities and how they work each other, for example, the posibility of the same employee making several sales.
Answer:
The answers are:
- Product variable
- Promotion variable
Explanation:
The marketing mix consists of 4 variables (4 Ps)
- Product
- Price
- Place
- Promotion
The product variable refers to the actual product or service being sold. In Apple´s case it refers to the products´ technical specifications (iOS, memory, speed, screen size, cameras, etc.).
The promotion variable refers to all the activities a company carries out to inform and persuade their potential customers about the benefits of buying a certain product. In Apple´s case they build up high expectations around their product launches.
Answer:
b) marketing mix
Explanation:
The marketing mix is a combination of 4Ps i.e. product, price, promotion and place. These are required to promote a company product and services in order to create an awareness among the people also the company provides a better deal so that every customer could attract towards their product. It can be promoted in television, print media, social sites
Therefore in the given situation, the correct option is b.
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