Question

ECO Jeans, Inc. had a mission to become the leading producer of environmentally friendly blue jeans, an emerging and in-demand category in the apparel industry. Its strategy involved leveraging a network of organic cotton farmers and suppliers of environmentally responsible synthetic materials to create a product that is durable, attractive, affordable, and 100% recyclable. However, because it did not upgrade its outdated production facilities, ECO Jeans could not assemble its products at a low-enough cost to offer the jeans at a price that was attractive to customers. ECO Jeans’ strategy failed because

Answer 1

Answer: it was not backed up with strategic commitments.

Explanation:

The reason why ECO Jeans’ strategy failed is because the strategy was not backed up with strategic commitments.

Strategic commitments refers to the decisions that are taken by a company which have a long-term impact on the company.

Since ECO jeans could not upgrade its outdated production facilities, the company could not assemble its products at a low-enough cost to offer the jeans at a price that was attractive to customers. This could have had a positive impact on the company for a long term.