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svetoff [14.1K]
3 years ago
13

What is CUSTOMER VALUE? How it can be created? Discuss.

Business
1 answer:
dsp733 years ago
8 0

Answer:

what is customer value : In marketing, a customer value proposition consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment

how it can be created : Step 1: Understand what drives value for your customers. ...

Step 2: Understand your value proposition. ...

Step 3: Identify the customers and segments where are you can create more value relative to competitors. ...

Step 4: Create a win-win price. ...

Step 5: Focus investments on your most valuable customers.

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